The major challenges are how might we close the discrepancy between information and perception surrounding immunization and how can we enable actions with effective storytelling. The opportunity lies in utilizing the existing trust systems within the local community and creating informative feedback loops as success metrics and for the continuance of the project. The children will directly benefit from an immunization coverage on a larger scale. But more importantly, the caregivers will be empowered with trustworthy information through the media they are used to and comfortable with. The real value in our storytelling approach is using co-creation workshops to understand how the information flows within the local community and locate the exact points to intervene. The process starts with three major players - authoritative influencers, users/caregivers and healthcare providers - entering a storytelling workshop. The objective is first to understand the primary sources of information for caregivers and second to creative personable stories that other caregivers will easily relate to. In the next step, these stories will be dispersed through the best channels, whether it’s WhatsApp messages or word of mouth, but with clear, traceable calls to action. Feedback loops will be created to inform future workshops if necessary by collecting data from new caregivers entering the system.

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