<>
Client: Safari Industries
Organization / Institution: DY Works
Role: Design Research Lead & Co-Strategist
Collaborators: Ajinkya Shenava, Jagpreet Singh
Work: Research, Synthesis, Workshop Facilitation, Concept Generation
Timeline: Ongoing
Location: Bangalore, Mumbai and New Delhi
Project Overview
Context
The Global Collective is a participatory community that represents a collaboration between skilled workers in distressed communities and young creatives who are looking for a platform to implement their ideas.
Founded in 2017 by Professor Raz Godelnik of Parsons School of Design, The Global Collective is now a 25 member strong volunteer organization based out of Berlin and New York.
Role
Strategy Lead
Deliverables
Brand Strategy
Business Model Development
Marketing Campaign Strategy
Funding Strategy
Approach
The challenge was approached through 3 distinct phases:
1. Discovering a tangible, high priority, unmet need faced by a specific group of freelancers.
2. Develop a business solution that meets this need, while also providing value to all other stakeholders.
3. Test and validate the business solution with all potential stakeholders and iterate based on their feedback.
Methodology
The Global Collective uses a flexible framework comprised of a customized amalgamation of both design thinking and lean startup methodologies.
This framework was built to accommodate on-ground complexities, limited ground access and broken communication channels, which have resulted in the development of innovative participative facilitation methods.
Define
Co-Create
Prototype
Skills and desires of community members are mapped along with constraints and possibilities.
A minimum viable business solution is co-designed based on these findings.
01
02
03
Build
Community members and TGC members
co-ideate using participative facilitation methods.
TGC members convert ideas into design concepts.
Community members rank and select the final idea through an opportunity map.
Measure
Learn
TGC members prototype a low fidelity product for user testing.
A suitable business model is designed.
Build a MVP.
Determine assumptions that need to be tested.
Design, build and run the experiment.
Measure and analyze results.
Preserver, improvise or pivot.
