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Client:                                         Safari Industries

Organization / Institution:       DY Works

Role:                                            Design Research Lead & Co-Strategist

Collaborators:                            Ajinkya Shenava, Jagpreet Singh

Work:                                          Research, Synthesis, Workshop Facilitation, Concept Generation

Timeline:                                     Ongoing

Location:                                     Bangalore, Mumbai and New Delhi

Project Overview

Context

The Global Collective is a participatory community that represents a collaboration between skilled workers in distressed communities and young creatives who are looking for a platform to implement their ideas. 

Founded in 2017 by Professor Raz Godelnik of Parsons School of Design, The Global Collective is now a 25 member strong volunteer organization based out of Berlin and New York.

Role

Strategy Lead

Deliverables

Brand Strategy

Business Model Development

Marketing Campaign Strategy

Funding Strategy

Approach

The challenge was approached through 3 distinct phases:

1.  Discovering a tangible, high priority, unmet need faced by a specific group of freelancers.

2. Develop a business solution that meets this need, while also providing value to all other stakeholders.

3. Test and validate the business solution with all potential stakeholders and iterate based on their feedback.

Methodology

The Global Collective uses a flexible framework comprised of a customized amalgamation of both design thinking and lean startup methodologies.

This framework was built to accommodate on-ground complexities, limited ground access and broken communication channels, which have resulted in the development of innovative participative facilitation methods.

Define

Co-Create

Prototype

Skills and desires of community members are mapped along with constraints and possibilities.

A minimum viable business solution is co-designed based on these findings.

01

02

03

Build

Community members and TGC members

co-ideate using participative facilitation methods.

TGC members convert ideas into design concepts.

Community members rank and select the final idea through an opportunity map.

Measure

Learn

TGC members prototype a low fidelity product for user testing.

 A suitable business model is designed.

Build a MVP.

 

Determine assumptions that need to be tested.

Design, build and run the experiment.

Measure and analyze results.

Preserver, improvise or pivot.

Participatory Facilitation Methods; The Hope Campaign

The Hope Campaign, is an ongoing project that aims to set up a fashion accessories business for a group of 5 women entrepreneurs

who have sought refuge in Berlin. 

The project will help launch a line of tote bags that aims to connects refugees with locals in Berlin through storytelling. 

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