GLIDE: Research Artifacts
GLIDE: Research Artifacts
GLIDE: Research Artifacts
Branding
hello again!
My name is John. I am a Strategic Designer based in New York City.
I am currently on a journey to use design to help communities.
Having grown up in multiple cultures across three different countries, making sense of communities and their cultural dynamics has been in equal parts a fascination and a way of better understanding myself.
I am currently pursuing my MS at Parsons in Strategic Design and Management.
Listening to people's stories, exploring new ideas, encountering new cultures and allowing my self to grow in new places is what activates me.
Find out more below!
My Practice as a
Strategic Designer
Strategic Solutions
1
Testing and developing innovative products, services or ventures that provide new value to your stakeholders.
Design Based Research
Foresight + Trend Analysis
Insight Synthesis
Concept Ideation
Prototyping & User Testing
Development
2
Developing a robust brand strategy.
Defining the brand core & essence
Developing a brand personality
Facilitating brand design manifestations -Nomenclature, Identity etc
Establishing a communication strategy
3
Exploring new business strategy opportunities
Testing and developing sustainable +
innovative business models
Crafting a strategic marketing plan
Facilitate Innovation in the Workplace
1
Developing the organization's learning capacity.
Being Aware of Mental Models
Thinking in Systems
Personal Mastery
Learning as a Team
Shaping a Shared Vision
2
Introducing tools and practices to develop resilience & improve the capacity to innovate.
Foresighting Tools & Techniques
Design Thinking Sprints
Lean Startup Methodologies
Prototyping Workshops
3
Improving team engagement
Nurturing practices conducive for better collaboration
Practices to design strategic conversations
A Few Design Challenges That I Am Currently Engaged With
If you would like to learn more, share or collaborate with any of these challenges, feel free to get in touch with me by clicking on the respective challenge.
Digital Marketing Strategy
A Few Clients I Have Worked With
Brand Research & Strategy
Strategic Design
